On March 15th 2020, with the full force of a global pandemic upon us, the pubs of Ireland were forced to close. Their absence has been felt by many, but none more so than those who rely on pubs for social interaction.
The Snug Project was a calendar and limited edition print sale created by Stills & Motion to highlight this rising social issue that ran from November 2020 to January 2021. All proceeds from sales were in aid of ALONE, a national organisation that strives to enable older people to age at home, safely and securely, for as long as they wish. The project featured 12 images of empty Irish pubs snugs as captured by Finn.
We assembled a team that designed, printed, sold and distributed calendars and limited edition prints. The project is indebted to the following people:
Paul Guinan designed the calendar and all other printed material, created The Snug Project identity which included social and web elements.
Sally McCarthy designed, implemented and managed the social media aspect of this entire project.
Fiona Donnellan of Sustainable PR developed a PR strategy and managed all of the connections with media organisations.
Ciaran Smith and his team at Plus Print beautifully printed our calendar on Munken Pure Rough paper.
Russell Simmons at Hen's Teeth printed all of the limited edition prints, and packaged and shipped both the prints and calendars.
Ryan Kavanagh made a short animated film that closed up the project and announced all of the results.