An ode to the original home of Jameson Whiskey, Bow Street in Dublin, and its new home at Midleton distillery in County Cork. This project was shot alongside TBWA Dublin.

The story of this time-honoured whiskey cannot be told without a visit to its birthplace and an exploration into its making.

Original whiskey bottles, direct from the archive, tell a wider narrative of time, legacy and place. The dark, warm tones of the signature toffee coloured liquid echoes throughout this series, from barrel tops to copper stills.